Week 4.
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Sales and Marketing
Media channels. Digital and traditional marketing methods. Brand development, Sales techniques, strategies. Email and Social media integration. Understanding and identifying Customers/Consumers. B2B B2C, Diversification. Database management, Data and Metrics analysis. Graph reading and creating. Entrepreneurship, Critical thinking for future. 4P’s of Marketing. |
Digital MarketingThe use of technology has changed the landscape of sales and marketing. In addition to traditional methods, there are now the platforms of Websites, Emails, Social Media, Blogs and much more. This dynamic force has the advantage of being flexible, cost effective and hits a larger demographic population.
StratergiesJust like a good Business Plan, a detailed Marketing plan is also necessary to release a campaign that is effective and cost efficient. The ability to measure the results and build on the data collected for future growth is critical in today's competitive market.
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Traditional MarketingThe fundamentals of marketing mean that the traditional methods of reaching customers, particularly Local, must always be considered in any strategy. TV, Radio, Print, Billboards, Mailers, Phone, Door to Door, P..R, are some of the many effective marketing channels.
Data ManagementEven in the old days, businesses kept ledgers, books and secrets with valuable information that proved successful or not.
Today, Data collection techniques are sophisticated enough to provide extremely valuable information about everything from customer behavior to trends. Understanding, and implementing this data into the Business is Crucial! |
Brand Development.
Take a quick look at the number of brands you immediately recognise. It give you an indicator on how companies work hard on their image. Consistency and Integrity are key words in the marketing departments of these businesses. And dont forget the design work! Some powerful BRANDS here..World Class Advertising is exciting and done right, it will produce results. Customer's love it. Can you name them all? and what they do? |
Since we're talking about design..
Use of Infographics are commonplace now in business and in communications Reading Graphs and Charts in a visual way makes the message easy to understand. Almost any message containing information can be created into a Infographic. Try making some with this great tool on the web. |